Let’s talk about some things that make a my designer heart swoon: soft touch paper, gold foiled lettering, smooth vellum, embossed textures, and clean typography.
Taylor Berger, an insanely talented graphic designer, art director, and brand stylist located here in Indiana, incorporates all of those things and more into her designs.
As always, I’m honored to take photos of her work and showcase all of the details that go in to each piece!
Berger Dentistry Business Cards
For this set, Taylor wanted something fun, colorful, and clean for the business cards she designed. I found a mint marble surface that perfectly matched the mint accent color in her design and I kept the photography staging simple so the design could shine through. I thought the appointment reminder calendar on the back of the business card was so smart and functional, so I wanted to make sure to feature that as well.
The simplicity of this wedding invitation set is so beautiful to me, so I wanted to keep the staging minimal with a lot of texture and organic elements. I added the texture by using a neutral gray concrete surface and reintroduced some softness by adding some artificial plants and succulents.
Newmar Dealer Meeting Invitation
From the metallic bronze foiling to the embossed and textured card stock, every element of these invitations was so carefully planned. To play off of the woodsy theme and colors, I incorporated some birch wood logs, a darker wooden background, some red leaves for a complementary pop of color, and some pine cones to add some playfulness, warmth, and texture.
2020 Newmar Luxury Brochures
These brochures are the real deal – everything about them screams luxury. Each brochure was sealed with a textured, embossed, and perforated wrap and upon opening, the interior graphic design is just as bold and luxurious.