POLYWOOD Bar Cart Launch
Art Direction & Styling:
For this lifestyle shoot, we showcased some of the different ways homeowner’s can utilize their POLYWOOD bar cart to elevate their outdoor space and enhance their outdoor living. With a built in towel bar, smooth-rolling wheels, and top shelf capacity of 160 lbs, these bar carts are built to last and can perform in a variety of situations. Our in-house creative team styled the piece as a poolside activities cart, garden potting station, board game storage, a traditional bar cart, and a cart featuring non-alcoholic beverages.
* Hover over each image to play animation *
For this product launch, two different GIF-style animations were created to showcase how much can fit onto the cart. Each final GIF has been cropped and sized to fit a variety of platforms and orientations. The first GIF shows the items loading one by one…
…and the second GIF shows the items loading shelf by shelf. Each style of GIF has different application opportunities and has been utilized in our organic and paid social posts, email campaigns, website banners, product description pages, and more.