Danielle Doepke - Professional Photography Portfolio

POLYWOOD, Martha Stewart Chinoiserie Collection

Danielle Doepke — Wed, 01 Apr 2026 15:39:31 +0000

POLYWOOD Chinoiserie Collection

Malibu, California — November, 2022

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POLYWOOD, Spring 2026 Catalogs

Danielle Doepke — Wed, 01 Apr 2026 14:44:46 +0000

POLYWOOD Spring 2026 Catalogs

Featuring photography by Danielle Doepke, POLYWOOD Senior Photographer.

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POLYWOOD, Lake Wawasee Lifestyle Shoot

Danielle Doepke — Wed, 01 Apr 2026 01:26:42 +0000

POLYWOOD Lake Wawasee Lifestyle Shoot

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POLYWOOD, Bar Cart Product Launch Photography

Danielle Doepke — Tue, 31 Mar 2026 19:01:52 +0000

POLYWOOD Bar Cart Launch

Art Direction & Styling:

For this lifestyle shoot, we showcased some of the different ways homeowner’s can utilize their POLYWOOD bar cart to elevate their outdoor space and enhance their outdoor living. With a built in towel bar, smooth-rolling wheels, and top shelf capacity of 160 lbs, these bar carts are built to last and can perform in a variety of situations. Our in-house creative team styled the piece as a poolside activities cart, garden potting station, board game storage, a traditional bar cart, and a cart featuring non-alcoholic beverages.

* Hover over each image to play animation *

For this product launch, two different GIF-style animations were created to showcase how much can fit onto the cart. Each final GIF has been cropped and sized to fit a variety of platforms and orientations. The first GIF shows the items loading one by one…

…and the second GIF shows the items loading shelf by shelf. Each style of GIF has different application opportunities and has been utilized in our organic and paid social posts, email campaigns, website banners, product description pages, and more.

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POLYWOOD, Select Lumber Launch

Danielle Doepke — Tue, 31 Mar 2026 16:53:46 +0000

POLYWOOD Select Lumber Launch

Art Direction & Styling:

To expand their lumber offerings and appeal to the most refined tastes, POLYWOOD has developed it’s most innovative lumber yet. The fine GenuineGrain adds natural wood texture and depth, the striations of color mimic real wood furniture, and POLYWOOD’s microcell technology is engineered for superior moisture impermeability. Introducing POLYWOOD Select.

When brainstorming aesthetic inspiration for the studio shoot, I used terms like high-end, luxury, rich, prestige, elevated, deluxe, exclusive, artisanal, premium, signature, and decadent. We had very limited time to schedule the shoot and turn around final imagery for the launch, so we utilized our on-campus studio, available backdrop, and used our team as resources to find objects that aligned with the tones and natural elements that spoke to the new lumber colors.

Select Natural has warm, oak tones with lines of orange, peach, and burgundy pulled throughout the lumber. Select Driftwood is much cooler and reminded us of cloudy lake days, skipping rocks, and coastal muted tones. Finally, Select Kona is a deep, rich dark chocolate brown with notes of espresso and black striations throughout.

Imagery has been utilized onsite in banners, landing pages, and product description pages; in organic and paid social media; email campaigns; print catalog and direct mail pieces; dealer materials; and a variety of other supporting projects.