Gear Fest Giveaway

Art Direction & Design:

Since the main Gear Fest creative would appear directly alongside Gear Fest Giveaway creative, I decided to stick with the primary red, white, blue, and yellow Gear Fest color palette and bring in some visual interest with the diagonal text blend for the giveaway headline. For imagery, select gear from the giveaway was placed throughout the assets to showcase some of the prizes that giveaway participants could potentially win. Additional assets can be viewed on Behance.

“Gear Fest is a FREE, action-packed two days of online seminars, workshops, live performances, artist appearances, exclusive sales, giveaways, and above all, gear! We’re streaming Gear Fest to you live with all the exciting things you’ve come to know and love about Gear Fest from the comfort of your home. We’re giving away over $50,000 worth of FREE gear for Gear Fest Online — enter now for your chance to win! Hourly winners will be selected during Gear Fest Online, June 25–26, from 10AM–6PM EDT. Grand prize winners will be selected on July 1.”