Sweet Sounds of Summer Sales Event

Art Direction & Graphic Design:

The Sweetwater Sweet Sounds of Summer Sales Event was fairly short, only two weeks, and we wanted to infuse color, warmth, and whimsy. Why not try something fun and unexpected? I showed all of the concepts to our internal team before deciding to include the just-for-fun DJ Flamingo concept in the pitch deck, never expecting that upper management would approve a bright pink flamingo as the hero of our promotion. After the concept was shopped around to members of leadership, we got the news from our Creative Director — “Today’s a good day to buy a lottery ticket, because we’re going to have a flamingo on our sales promo.” Additional creative assets can be found on Behance.